ORANGE CRUSH - BEAUTY EDITORIAL CONCEPT
Role
Creative Direction · Concept Development · Visual Storytelling
Orange Crush is a visual direction study exploring the relationship between beauty, colour, and sensory storytelling. Combining vibrant product imagery with striking beauty photography, the project uses saturated colour, rich texture, and bold composition to create an immersive editorial narrative.
Summer’s freshest shades arrive in juicy, sunlit hues, radiant colour and a playful, high-shine finish.
Crush
O
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All Day Glow
Vichy Capital Soleil is enriched with mandarin oil to help replenish moisture while shielding skin
from the sun, for a healthy-looking glow all day.
Juice up your mani
Top left clockwise. Yam It Up - Orly, Orange Splash - Sheer Lust, Tangerine - Sally Hanson, Peachy Flair - O.P.I., O.J. - Essie
Mouth Watering Colour
Top to bottom. Orange You Glad - MAC,
Persimmon - YSL, Coral - Maybelline,
Bold Peach - Chanel