ABOUT
Meileen Son Hing is a fashion consultant and creative director working across fashion, broadcast, film, and editorial production. With over 30 years of experience, she creates engaging visual experiences shaped by a distinct point of view - translating ideas into imagery that communicates clearly, remains true to brand, and emotionally resonates with its audience.
PRACTICE
Her work spans fashion styling, editorial direction, broadcast wardrobe, and commercial production. She approaches each project through storytelling, using colour, fit, texture, and composition to create images that feel intentional and effective.
BROADCAST & ON-SCREEN WORK
Meileen has extensive experience in television and broadcast, developing wardrobe and visual direction for on-air talent, commercials, and national media. She brings together production requirements, brand positioning, and on-screen presence to ensure a cohesive visual outcome.
ART DIRECTION
Her art direction practice is grounded in clear concepts, developed through composition, tone, and detail. Each project brings together narrative, mood, and audience with focus and clarity.
ENTREPRENEURSHIP & CREATIVE PROJECTS
Meileen founded IMIJ Wardrobe, a fashion rental studio serving the Canadian film, television, and fashion industries. She co-founded the Los Angeles–based jewellery line 1983, featured in British Harper’s Bazaar, and has contributed to editorial projects including Fashion Editor for B Magazine.
CLIENTS & INDUSTRY WORK
Her clients include MAC Cosmetics, L’Oréal, Levi’s, Adidas, Pepsi, and CBC, spanning fashion, editorial, and broadcast.
LEADERSHIP & COMMUNITY
She has served on the Board of Directors for CAFTCAD and is a founding member of the CANFAR Junior Committee, supporting major fundraising initiatives for research and awareness and large-scale gala productions for Fashion Cares supporting HIV/AIDS. She is also an industry judge for Seneca Polytechnic’s Fashion Arts Advanced Diploma Program reviewing graduating collections and supporting emerging design talent.
APPROACH
Her work balances creative instinct with practical execution, bringing together concept, detail, and context to produce visuals that connect with both client and audience.
BASE
Based in Canada, working internationally across fashion, media, and visual storytelling.