IMIJ WARDROBE - IDENTITIY SYSTEM

Role
Creative Direction · Brand Strategy · Visual Identity · Styling · Copywriting

Developed a stylist-curated pre-loved retail brand from concept to launch, creating a cohesive identity across ecommerce, photography, social media, and brand collateral. Defined the visual language, merchandising strategy, and brand narrative to position the business as curated, accessible, and aspirational across every customer touchpoint.